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Monday 2 July 2012

Twitter traffic peaks at 15,358 tweets per second as Spain defeats Italy to win Euro 2012

As Spain completed its hat-trick of consecutive European and World cup victories, Twitter traffic spiked to unprecedented levels as Juan Mata pummeled the fourth goal in the Euro 2012 final.  During the match, there were over 16.5 million tweets and global traffic peaked at 15,358 tweets per second at the time of the fourth goal which is the highest for any sporting event.
Twitter even provided a visual summary of #Euro2012 in order to understand how people followed the tournament. This data visualization shows how often people mentioned Europe’s top 16 national teams from the group stages through the final between Spain and Italy.
At the end of the day while the Spanish victory as pushed Twitter traffic to new heights, it will not be very far fetched if this peak was soon toppled as the London Olympic games are looming.

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