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Tuesday, 11 September 2012

MediaTek announces 3D capabilities for its smartphone SoCs


MediaTek, the maker of ARM system on chip solutions for smartphones has announced a 3D suite of solutions called Cool 3D that will work on its MT6575 single-core and MT6577 dual-core platforms.

The Cool 3D software stack includes support for stereo 3D cameras, real-time 2D to 3D conversion and even 3D UIs. The 3D stack includes of two features – 3D Cool Shot and 3D Cool Show.
The 3D Cool Shot stack includes a 5-megapixel dual lens camera, 1080p video support and 3D in 24 frames per second. The 3D Cool Show feature includes stereo 3D effect with anti-fatigue capabilities, and real-time transformation between 2D/3D modes, allowing for convenient switching between the 2D and 3D displays.
Considering MediaTek is known for bringing down prices of devices in the segments where it operates, it would be interesting to see weather Indian handset brands launch cheap smartphones with 3D capabilities in the coming months.
So far only LG and HTC have launched smartphones with 3D cameras in India but they have been priced upwards of Rs 20,000. Hopefully, with MediaTek coming into the picture we could see smartphones priced under Rs 10,000 with similar features.

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