Airtel gains exclusive rights for UEFA Euro 2012 on mobile

With the UEFA Euro 2012 starting tomorrow, many have been wondering how to catch up with the action on the go? Fortunately, Airtel has secured the exclusive rights for the biggest football competition of 2012 on mobile platforms. With this deal, 183 million plus Airtel mobile customers across India will have exclusive access to mobile and video content (including LIVE streaming) from UEFA Euro 2012.
To watch Euro 2012 matches live on mobile phones, Airtel customers will need to SMS ‘TV’ to 54321 and for live scores SMS ‘GOAL’ to 54321. Users will be able to stream live action for Rs 40 per week including 20 minutes on 3G networks and 80 minutes on 2G networks. Airtel even has an updates pack which can activated by SMSing ‘GOAL’ to  54321 for Rs 3 per match day.
Airtel has more promotional offers for Euro 2012, which includes the Go!Go!Go! Euro 2012 quiz, a number of downloadable wallpapers, animations, games, videos and the MoFutbol mobile football magazine which is the first of its kind in India.