Google Play gets in-app subscriptions

Google has announced that the Google Play market will now support in-app subscriptions. Previously, only a year a ago Google had introduced in-app billing, in the Android Market.
Through in-app subscriptions, Google is touting a business model for developers, especially for content publishers. The developer will be able to use in-app billing to activate in-app subscriptions from inside their apps. All subscriptions will be auto-renewing and it will be applicable to each and every app, including games.
The app will highlight subscription options of the Play store with all details like renewal and billing intervals being highlighted. The Play store will keep the user abreast with all the latest updates regarding billing, renewal and charges. This will also include sending emails after every renewal similar to iTunes.
Google says, developers can use them to monetize premium dynamic content such as journals and magazines, but they can also use them to sell access to bundled products, game levels, music and video content, value-added services, or any other digital content.
Using HTTP-based publisher APIs, subscriptions on the Play store can be carried through multiple platforms and developers can extend access to their web properties via their Android apps.
To get the ball rolling, Google has announced that Glu mobile is launching updated versions of its Android apps including Frontline Commando, which will offer subscriptions through custom VIP currency packages.
The update is being rolled out to Google Play 3.5 or higher and users can access this feature starting today, as Google rolls out the update.