Before Heins took over the reigns, RIM was pursuing a strategy to bring BBM to Android and iOS. However, Heins probably felt BlackBerry smartphones will lose out on one of their key USPs. RIM says it has over 55 million BBM users globally and the service is especially popular among youngsters. The company even added a dedicated BBM key on its latest Curve 9220 smartphone to highlight the service.
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Friday, 25 May 2012
RIM ain’t bringing BBM to other platforms: WSJ
Before Heins took over the reigns, RIM was pursuing a strategy to bring BBM to Android and iOS. However, Heins probably felt BlackBerry smartphones will lose out on one of their key USPs. RIM says it has over 55 million BBM users globally and the service is especially popular among youngsters. The company even added a dedicated BBM key on its latest Curve 9220 smartphone to highlight the service.
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